内容拓维与感知体验:数字出版物的视觉设计研究

Content Topology and Perceptual Experience:Research on Visual Design of Digital Publications

技术赋能为数字出版物的内容拓维提供可编辑的框架平台,能完成数字出版物的初创界面,优化了出版物数字化转型中编辑的技术工作。文章梳理初创界面中的视觉现状与设计问题,以用户体验要素模型为理论支撑,解释了纸版图书与数字出版物在视觉感知上的普遍差异性问题,明确数字出版物的视觉设计是一项重要的用户体验影响因素,突显视觉设计的必要性。针对初创界面的信息关系繁复问题,基于视觉感知分层方法的研究,对应表现层的感知设计,提出数字出版物视觉设计的新思路,即色彩层级化配置、图形模因化聚类和文字结构化形式设计,为数字出版物在内容拓维与感知体验上的视觉设计提供相关研究参考。

Technology enablement can provide an editable framework platform for the content extension of digital publications,complete the initial interface of digital publications,and optimize the technical work of editing in the digital transformation of publications.Based on the theoretical support of the user experience factor model,the paper explains the general differences in visual perception between printed books and digital publications,and makes clear that the visual design of digital publications is an important factor affecting user experience,highlighting the necessity of visual design.In view of the complicated information relationship of the initial interface,based on the research of hierarchical visual perception method,and corresponding to the perceptual design of the presentation layer,a new idea of visual design of digital publications is proposed,namely,hierarchical configuration of colors,graphic memetic clustering and structured form design of text,to provide relevant research reference for the visual design of digital publications in terms of content extension and perceptual experience.