基于劝导式理论下大漆文化APP设计研究

Research on the Design and Application of Large Lacquer APP basedon the Persuasion Theory

智能技术时代下现代数字技术的发展为类非遗手工艺传承发展拓宽了渠道。通过Fogg行为模型对人的劝导式作用为理论和数据来源支撑并指导大漆APP开发,文章从动机,能力和触发点三因素进行用户访谈,确定用户画像落实现实需求,分析痛点得到研发机会点。通过APP打破传统非遗传播的地理和时间限制,促进非物质文化遗产的传承和发展,最终推动文化产业数字化、智能化。

In the era of intelligent technology,the development of modern digital technology has widened the channels for the inheritance and development of intangible cultural heritage handicrafts.Through the persuasion effect of Fogg behavior model on people to support the theory and data sources and guide the development of lacquer APP,conduct user interviews from the motivation,ability and trigger points,determine the user portrait to implement the real needs,analyze the pain points to get research and development opportunities.The APP can break the geographical and time limits of the spread of traditional intangible cultural heritage,promote the inheritance and development of intangible cultural heritage,and finally promote the digitalization and intelligence of the cultural industry.