服务设计视角下鄂东南民间布贴与乡村旅游的融合发展研究

Research on the Integration and Development of Folk Clothes Stickers and Rural Tourism in Southeast Hubei from the Perspective of Service Design

文旅融合需要依托合适的模式、路径和对策才能达到相互促进的效果,文章运用服务设计的思维,探索鄂东南民间布贴全面介入乡村旅游各个环节的方法,认为生拼硬凑的结合只会适得其反,需要根据当地的实际情况进行针对性的设计创新,使民间布贴以丰富的样式和形式,从多种渠道融入乡村旅游的相关场景中,推动两者在深度、广度和高度上的多维融合,从而全面强化地方文化特色,并提升旅游的服务质量。

The integration of culture and tourism needs to rely on appropriate models,paths,and strategies in order to achieve mutual promotion.This article uses the thinking of service design to explore the comprehensive involvement of folk stickers in various aspects of rural tourism in southeastern Hubei.It is believed that the combination of living and hard work will only be counterproductive,and targeted design innovation needs to be carried out based on the local actual situation,so that folk stickers can have rich styles and forms,Integrating rural tourism into relevant scenarios through multiple channels,promoting the multidimensional integration of the two in depth,breadth,and height,thereby comprehensively strengthening local cultural characteristics,and improving servicequality and tourismquality.