设计符号学视域下景泰蓝文创设计应用研究

Research on the Application of Cloisonne Cultural and Creative Design from the Perspective of Design Semiotics

景泰蓝历史悠久以其独特的制作工艺及视觉形象著称,而近年来景泰蓝制品在发展过程中受到忽视,对其关注度较低。文章以设计符号学理论为基础,以景泰蓝制品为研究对象,通过文创产品设计进行表达。文章运用设计符号学理论对景泰蓝制品进行解析,得出能指与所指部分,并将其以借用与隐喻手法进行设计,并通过形态抽象、打散重组、材质创新的设计手法进行文创视觉转化,达到通过文创设计来推动景泰蓝发展的目的。

Cloisonne has a long history and is known for its unique production process and visual image.However,in recent years,cloisonne products have been overlooked in the development process and have received relatively low attention.The article is based on the theory of design semiotics,with cloisonn products as the research object,and expressed through cultural and creative product design.The article applies the theory of design semiotics to analyze cloisonn products,identifies the signifier and signified parts,and designs them through borrowing and metaphorical techniques.Through design techniques such as form abstraction,dispersion and recombination,and material innovation,cultural and creative visual transformation is carried out,achieving the goal of promoting the development of cloisonn through cultural and creative design.