沉浸式体验下商业空间设计研究——以漳州市双鱼岛商业中心为例

Research on Commercial Space Design under Immersive Experience:Taking Shuangyu Island Commercial Center in Zhangzhou City as an Example

在数字化技术的推动下,沉浸式体验作为一种新兴的消费和艺术形式备受瞩目。与此同时,人们对商业空间中多样化的个性化体验和情感价值需求日益增强。文章以漳州市双鱼岛商业中心项目为例,以沉浸式体验为研究焦点,结合实地情况,提出研究策略并进行设计实践,旨在促进人与商业空间之间更加和谐的互动和交流,突破传统商业空间的限制,创造出具备人性化和情感化特质的空间体验,推动商业空间的进一步发展和转型。

Driven by digital technology,immersive experiences have gained significant attention as a novel form of consumer engagement and art.Concurrently,there is a growing demand for personalized and emotionally resonant experiences within commercial spaces.Taking the example of the Zhangzhou Shuangyu Island Commercial Center project,this article focuses on immersive experiences as a research focal point.Combining on-site conditions,it outlines research strategies and engages in practical design.The aim is to foster more harmonious interactions and communication between people and commercial spaces,transcending the constraints of traditional commercial environments.The goal is to create space experiences that are human-centered and emotionally enriching,ultimately driving the further development and transformation of commercial spaces.