IP故事化的乡村文旅空间体验设计研究

Research on the Experience Design of Rural Cultural Travel Space based on IP Storytelling

在乡村振兴背景下,乡村旅游不能仅停留在物质观光层面,更要注重文化体验的精神归属,旨在探究如何利用故事化IP形象热点赋能乡村文旅空间体验设计。文章采用案例分析法对成功的乡村旅游空间进行解读,通过整合优质故事化IP特征,系统总结了从资源整合、需求分析、设计定位、设计及应用五个步骤进行乡村文旅空间体验设计,将设计内容分为表现层、情感层、应用层三个层级。其次,在设计过程中指出设计内容高关联、人格故事化处理、产业链及跨界融合、营销推广与科技支持等四个设计策略,促进乡旅体验设计永续发展。最后通过分析IP形象故事化赋能的设计价值,提出在故事化IP影响下乡村文旅体验空间设计要加强情感性、体验性、多元化的建议。将乡村旅游的设计价值和沉浸体验显像化,对如何更好设计乡村文旅场景提出建议,旨在为当下乡村旅游行业打造IP故事化空间体验提供借鉴和参考,助力乡村文旅项目特色化、高质量化发展。

Under the background of rural revitalization,rural tourism should not only stay at the level of-material sightseeing,but also pay attention to the spiritual attribution of cultural experience,aiming at exploring how to use the hot spot of story IP image to empower the experience design of rural cultural tourism space.This paper interprets the successful rural tourism space by case analysis,and systematically su mmarizes the experience design of rural tourism space from five steps:resource integration,demand analysis,design orientation,design and application,and divides the design content into three levels:performance layer,emotion layer and application layer.Secondly,in the design process,four design strategies are pointed out,such as high correlation of design content,personality story processing,industrial chain and cross-border integration,marketing promotion and scientific and technological support,to promote the sustainable development of rural tourism experience design.Finally,by analyzing the design value of IP image story empowerment,this paper puts forward some suggestions that the experience space design of rural cultural tourism should strengthen emotion,experience and diversification under the influence of story IP.Visualize the design value and immersion experience of rural tourism,and put forward suggestions on how to better design rural cultural tourism scenes,aiming at providing reference and reference for the rural tourism industry to create IP story-telling space experience,and helping the rural cultural tourism project to develop with characteristics and high quality.