网络经济背景下企业工商管理发展策略探究

Research on the development strategy of enterprise business administration under the background of network economy

科学有效的工商管理是提升企业市场竞争力、优化企业资源配置和促进企业高质量发展的重要管理工具。网络技术和网络经济的发展,为企业工商管理带来了新的发展机遇和挑战。基于此,文章首先介绍网络经济对企业工商管理的重要影响,然后分析企业工商管理中存在的问题,最后提出企业工商管理的发展策略,以期帮助企业提升工商管理水平,促进企业持续稳定发展。

Scientific and effective business administration is an important management tool to enhance the market competitiveness of enterprises,optimize the allocation of enterprise resources and promote the high-quality development of enterprises.The development of network technology and network economy has brought new opportunities and challenges to business administration.Based on this,this paper first introduces the important impact of network economy on business administration of enterprises,then analyzes the problems existing in business administration of enterprises,finally puts forward the development strategy of business administration of enterprises,in order to help enterprises improve the level of business administration,promote the sustainable and stable development of enterprises.