叙事性设计在游戏IP中的运用——以手游《阴阳师》为例

THE APPLICATION OF NARRATIVE DESIGN IN GAME IP–TAKING THE MOBILE GAME“ONMYOJI”AS AN EXAMPLE

近年,国内迎来了IP开发持续热潮,游戏行业的表现尤为如此,众多游戏厂商纷纷尝试开发自主游戏IP,以提高游戏产品的吸引力与竞争力。本文从叙事性角度切入,以热门手游《阴阳师》为例,探讨游戏可以如何通过增强叙事来助力IP的打造。研究旨在为游戏的叙事性设计提供案例参考,助力游戏IP的开发。

In recent years,China has ushered in an ongoing boom in IP development.The trend is particularly notable in the game industry,with many game companies attempting to develop their own game IPs in order to enhance attractiveness and competitiveness.This paper explores how game developers can create a successful game IP through the narrative design,with the case study of the popular mobile game“Onmyoji”.The study aims to provide references for the narrative design of games and the development of game IPs.