皮尔斯符号学视阈下的延川布堆画文创产品设计策略

DESIGN STRATEGIES FOR CULTURAL AND CREATIVE PRODUCTS OF YANCHUAN CLOTH PASTE PAINTING FROM THE PERSPECTIVE OF PEIRCEAN SEMIOTICS

作为具有一定象征意义的装饰艺术,延川布堆画是我国陕北地区劳动人民生活智慧和艺术表现力的集中体现。本文借助皮尔斯符号学,将延川布堆画及其装饰图案视作“符号”,以延川布堆画及其文创产品为主要研究对象,首先探讨了延川布堆画文创产品设计的当代价值,然后分析了延川布堆画文创产品的发展现状及不足,最后针对这些不足提出了改善延川布堆画文创产品现状的设计策略。研究旨在为非遗文化的传承提供新的思路。

Yanchuan Cloth Paste Painting,as a decorative art with significant symbolic meaning,epitomizes the life wisdom and artistic creativity of the laboring people in the northern Shaanxi region of China.This paper employs Peircean semiotics to interpret Yanchuan Cloth Paste Painting and its decorative motifs as“symbols”.Focusing on Yanchuan Cloth Paste Painting and its cultural and creative products,the study explores the contemporary value of designing such products and analyzes their current status and shortcomings.Finally,it proposes design strategies aimed at improving the current state of Yanchuan Cloth Paste Painting cultural and creative products.The research aims to offer new insights for the preservation and promotion of intangible cultural heritage.