基于多维感性需求分析的交通购票App设计研究

Research on Design of Transportation Ticketing Apps Based on Multi-dimensional Perceptual Needs Analysis

目的:探索基于多维感性需求分析的交通购票App研究方法,提出提升用户满意度的优化设计策略.方法:将层次分析法运用到交通购票App的多维感性需求分析中,以用户需求量化为数据,通过收集用户的多维感性信息来分析相关App产品,根据分析结果寻找最符合用户感性需求的产品.结果:建立了以多维感性需求为主导、以层次分析法为辅助的交通购票类App分析方法,并基于分析结果和案例分析提出了可提升用户满意度的交通购票App设计策略.结论:以多维感性需求为主导、以层次分析法为辅助的交通购票类A叩分析方法可为相关研究提供思路和方法参考.

Purpose:To explore research methods for transportation ticketing apps based on the multi-dimensional perceptual needs analysis and propose optimization design strategies to enhance user satisfaction.Method:The Analytic Hierarchy Process(AHP)is applied to the multi-dimensional perceptual needs analysis of transportation ticketing apps.User needs are quantified into data,and multidimensional perceptual information from users is collected to analyze relevant app products.Based on the analysis results,the products most in line with user perceptual needs are identified.Result:A method for analyzing transportation ticketing apps,guided by multi-dimensional perceptual needs and assisted by the Analytic Hierarchy Process,is established.Based on the analysis results and case studies,design strategies to enhance user satisfaction for transportation ticketing apps are proposed.Conclusion:The method of analyzing transportation ticketing apps guided by multi-dimensional perceptual needs and assisted by the Analytic Hierarchy Process can provide ideas and methodological references for related research.