皮尔斯符号学视域下的IP角色设计研究

Research on IP Character Design from the Perspective of Pierce's Semiotics

目前,国内正经历IP开发热潮,但真正深入人心的IP角色仍是少数.本文先阐述皮尔斯符号学的基本概念,并借皮尔斯符号三分法解析现有热门IP角色设计中对符号的使用.研究旨在为设计具有更高辨识度的IP角色提供参考.

Currently,China is experiencing a rapid growth in IP development,but very few of the IP characters have gained popularity.This paper first elaborates on the basic concepts of Pierce's Semiotics,and then analyzes the use of signs in the character design of existing popular IPs from the perspective of Pierce's trichotomy of signs.The study aims to provide methodological references for designing IP characters with higher recognizability.