天津历史文化街区沉浸式体验夜游项目总主题与定位研究

Research on the Overall Theme and Positioning of Immersive Night Tour Projects in Tianjin Historical and Cultural Blocks

俗话说"北京四合院,天津小洋楼".天津五大道小洋楼不仅是其独特的城市景观,其中很多还是名人故居.本文聚焦于天津这一独特的历史文化街区,提出以"洋楼名人故居"为总主题构建富有地域特色和文化内涵的天津沉浸式体验夜游项目,并阐述了该主题的表达策略.研究旨在保护天津历史文化街区文化资源的同时,助力"夜津城"品牌的发展,推动天津历史文化街区夜间经济的繁荣.

As the saying goes,"Beijing has its quadrangle courtyards,while Tianjin boasts its small western-style buildings."The western-style buildings along Tianjin's Five Avenues not only constitute its unique urban landscape but also include many residences of historical figures.This paper focuses on Tianjin's unique historical and cultural blocks,proposing the overall theme of"Residences of Historical Figures in Western-style Buildings"for Tianjin immersive night tour projects,aiming to embody regional characteristics and cultural connotations.The paper also elaborates on the expression strategy of this theme.The research aims to protect the cultural resources of Tianjin's historical and cultural blocks while promoting the development of the"Tianjin City Night"brand and boosting the prosperity of the nighttime economy in Tianjin's historical and cultural blocks.