健康虚假信息的识别与治理

Identification and Governance of Health Misinformation

本研究梳理了国内外对健康虚假信息的界定,以及其发生、传播的心理社会机制,重点阐述了健康虚假信息识别与监测的技术发展,以及健康虚假信息的治理政策与现状,为进一步提升新媒体环境下健康传播的效率提供借鉴。

This study combs the definition of health misinformation at home and abroad,the psychological and social mechanism of its occurrence and dissemination,and focuses on the technical development of identification and monitoring of health misinformation,as well as the governance policies and status of health misinformation,so as to provide reference for further improving the efficiency of health communication under the new media environment.