大学生中华优秀传统文化阅读行为调查与分析——以四川省12所高校和科研机构为例

Survey and Analysis of Reading Behavior of Excellent Traditional Chinese Culture among College Students:A Case Study of 12 Universities and Research Institutions in Sichuan Province

阅读是传承与弘扬中华优秀传统文化的重要方式。深入分析大学生中华优秀传统文化阅读行为,有助于相关机构提供更具针对性和有效性的阅读服务。文章采用问卷调查法,以威尔逊信息行为模型为理论基础,从阅读需求、阅读寻求、阅读处理与利用、阅读障碍和阅读动机等方面对四川省12所高校和科研机构大学生的中华优秀传统文化阅读行为进行调研,提出了将“新教育阅读”理念融入阅读活动、重建校园阅读文化、加大新兴媒介利用力度、内容为王和多元化内容呈现形式等改进建议。

Reading Chinese excellent traditional culture is an important way to inherit and carry forward Chinese excellent traditional culture.In-depth analysis of college studentsreading behavior of Chinese excellent traditional culture is helpful for relevant institutions to provide more targeted and effective reading service.Based on Wilson's information behavior model,this paper mainly adopts the questionnaire survey method to investigate the reading behaviors of students in 12 universities in Sichuan Province from the aspects of reading needs,reading seeking,reading processing and utilization,dyslexia and reading motivation.According to the survey results,some suggestions are put forward,such as integrating the concept of“new educational reading”into reading activities,rebuilding campus reading culture,strengthening the use of emerging media,prioritizing the content and presenting diversified forms.