泉州历史文化街区形象感知研究——基于扎根理论

Research on Image Perception of Quanzhou Historical and Cultural Districts:Based on Grounded Theory

基于游客感知视角,通过扎根理论研究方法对泉州历史文化街区形象进行分析。研究结果显示:通过扎根理论方法对文本数据进行逐级编码,共获得了24个副范畴和6个主范畴,游客对泉州历史文化街区的形象感知由认知形象(旅游设施服务及管理、旅游环境、旅游体验、旅游资源)、情感形象(旅游情感)和整体形象构成,认知形象和情感形象共同构成整体形象。分析了游客对泉州历史文化街区的形象感知,有效避免游客消极情绪的持续发酵,并提出补救建议,为目的地的形象提升及古城发展提供了新的管理建议和理论指导。

From the perspective of tourists perception,this study analyzes the image of Quanzhou historical and cultural districts through the grounded theory method.The research identifies a total of 24 sub-categories and 6 main categories by step-by-step coding of textual data.Tourists image perception of Quanzhou historical and cultural districts is composed of cognitive image(tourism facility services and management,tourism environment,tourism experience,tourism resources),affective image(tourism emotions),and overall image.Cognitive image and affective image together constitute the overall image.The analysis of tourists perceived image of the Quanzhou historical and cultural districts aims to effectively prevent the escalation of tourists negative emotions,and puts forward remedial suggestions,providing new management recommendations and theoretical guidance for the enhancement of the destination image and the development of the ancient city.