长征国家文化公园沿线红色旅游经典景区网络关注格局及影响因素

The Network Attention Pattern and Influencing Factors of Red Tourism Classic Scenic Spots Along the Long March National Cultural Park

以长征国家文化公园沿线15个省区的红色旅游经典景区为研究对象,运用季节集中度指数、地理集中度、变差异系数等方法探讨2015—2022年沿线红色旅游经典景区网络关注度的时空特征及影响因素。结果表明:(1)从时序上看,2015—2022年景区网络关注度整体特征呈现波浪式增长的稳定演变趋势,且季节性差异较小,全年分布较为均匀;(2)从空间上看,东-中-西部地区关注度差异性呈明显下降趋势,集聚程度较低,省域间网络关注度的地域空间格局相对稳定,均衡性逐渐增强;(3)景区层面,根据季节差异性来划分,景区数量呈“金字塔”结构,单峰型景区季节差异性特征显著,多峰型景区季节差异较小;(4)教育发展水平、区域人口量级水平、交通发展状况、经济发展水平、互联网发展水平综合作用促成了长征国家文化公园沿线红色旅游经典景区网络关注度的关注格局,而红色旅游发展水平对其影响效果不显著。

This study examines red tourism classic scenic spots in 15 provinces and regions along the Long March National Cultural Park,employing methods such as the seasonal concentration index,geographical concentration,and the coefficient of variation to explore the spatio-temporal characteristics and influencing factors of network attention to these scenic spots from 2015 to 2022.The results reveal that:(1)Temporally,the network attention to these scenic spots showed a steady,wavy growth pattern from 2015 to 2022,with little seasonal variation and a uniform distribution throughout the year.(2)Spatially,the disparity in attention across the eastern,central and western regions displayed a clear downward trend,with a low concentration degree;meanwhile,inter-provincial network attention maintained a stable regional spatial pattern with increasing balance.(3)At the scenic area level,according to seasonal variations,the number of scenic spots were organized into a“pyramid”structure,where single-peak scenic spots showed significant seasonal differences,while the multi-peak scenic spots had minimal variations.(4)The combined effects of educational,demographic,transportation,economic,and internet development levels contributed to the network attention pattern of the red tourism classic scenic spots along the Long March National Cultural Park,though the development level of red tourism showed no significant impact.