基于家庭融合模型的场景化推荐能力研究

Research on scenario-based recommendation ability based on family integration model

在移动运营商的家庭业务领域,早期一线人员面临营销对象的定位难、营销内容的匹配不佳、潜在需求难挖潜等问题或不足。基于此,文章特对此展开研究,提出了基于家庭融合模型的场景化推荐能力。端到端的业务推荐能力,采用基于用户画像的智能识客、基于场景适配的精准触客、基于产品推荐的高效促单、基于客户满意度提升的持续维系等手段,实现传统市场“个人”营销到“家庭”营销的转变。

In the field of home business of mobile operators,early front-line personnel face problems or deficiencies such as difficult positioning of marketing objccts,poor matching of marketing content,and difficult tapping of potential demand.Based on this,this paper carries out research on this,and puts forward scenario-based recommendation ability based on family integration model.End-to-end business recommendation capability,using intelligent customer recognition bascd on user portrait,accurate customer contact bascd on sccne adaptation,efficicnt order promotion based on product recommendation,continuous maintenance based on customer satisfaction improvement and other means to achieve the transformation of traditional market"personal"marketing to"amily"marketing.