博物馆数字科普何以创新?——基于对丝绸之路主题博物馆的叙事学考察

How to Innovate Digital Science and Technology Popularization in Museums?--Based on a Narratological Examination of Silk Road Museums

“一带一路”倡议提出十周年,在国家文化数字化战略背景下探讨丝绸之路主题博物馆数字科普策略具有重要意义。结合叙事学逻辑和田野观察,可以从叙事主体、叙事情境和叙事文本三方面考察文博数字科普如何在不同符号系统交织所形塑的人与文物的互动中叙事。通过观察和体验,发现数字科普以数字叙事形式,使受众参与博物馆叙事体验而生成更深刻的科学认知。本文在原真内涵、表达方式、叙事层次和叙事感染力四方面提出博物馆数字科普创新策略,展示所阐述的理论视角如何可能落实于经验研究。

On the 10th anniversary of“The Belt and Road”initiative,it is of great significance to discuss the strategy digital science and technology popularization of Silk Road Online Museums in the context of the national cultural digitization strategy.Combining narratology logic and field observation,this paper described and interpreted the narrative of digital science and technology popularization of cultural heritage in the interaction between people and cultural relics shaped by the intertwining of different symbolic systems,from the three aspects of narrative subject,narrative situation and narrative text.Through observation and experience,it was found that digital science and technology popularization in the form of digital narrative enabled the audience to participate in the museum narrative experience and generate deeper scientific cognition.This paper proposed innovative strategies for digital science and technology popularization in museums in terms of original connotation,mode of expression,narrative hierarchy,and narrative impact,showing how theories articulated may be implemented in empirical research.