资源约束背景下木制家具绿色溢价形成机制——基于扎根理论的探索

Formation Mechanism of Green Premium for Wooden Furniture under Resource Resource Constraints Background:An Exploration Based on Grounded Theory

随着生活水平的不断提高,消费者越发注重木制家具的环保属性。在当前林木资源约束背景下,木制家具企业如何通过绿色产品获取绿色溢价,对企业长期健康发展至关重要。本文运用扎根理论研究方法,构建木制家具绿色溢价形成机制模型,分析主范畴间的作用关系。研究发现:资源约束导致企业成本上升,木制家具企业可通过内部成本管理和外部成本分担两种路径获取绿色溢价。其中,内部成本管理可通过采购成本管理、节约化生产实现绿色溢价;外部成本分担可通过绿色表达-感知价值来实现绿色溢价,消费者绿色稀缺性认知起到调节作用。

With the continuous improvement of living standards,consumers pay more attention to the environmental attributes of wooden furniture.Against the current backdrop of constrained timber resources,it is crucial how wooden furniture enterprises obtain green premiums through green products for their long-term healthy development.This article uses the grounded theory research method to construct a model of the formation mechanism of green premiums for wooden furniture and analyze the interaction between main categories.The study shows that resource constraints lead to rising costs for enterprises,and wooden furniture enterprises can obtain green premiums through two paths:internal cost management and external cost sharing.Specifically,internal cost management can achieve green premiums through procurement cost management and lean production;external cost sharing can achieve green premiums through green expression-perceived value,with consumer perception of green scarcity playing a moderating role.