弹幕用户信息规避行为过程与情感演化研究

Information Avoidance Behavioral Process and Emotional Evolution of Danmaku Users

[目的/意义]探索视频网站中弹幕用户信息规避行为规律,为改进弹幕系统功能设计、多维度提升弹幕用户体验、优化弹幕视频网站环境提供参考。[研究设计/方法]综合使用经验取样法和事后访谈,探索弹幕用户信息规避行为的关键过程、情感变化及二者之间的潜在作用关系,并在此基础上构建了弹幕用户的信息规避过程模型。[结论/发现]弹幕用户在浏览弹幕过程中的信息规避行为及情感由“注意触发-消极主导”“评估判断-趋于平静”“行为反馈-积极居上”“深度体验-从容应对”四种状态阶段构成,同时受信息、感知、能力、行为和环境等多重因素影响。特别地,用户的弹幕信息规避包括完全性信息规避和选择性信息规避两种行为,且各自具有不同的规避策略。[创新/价值]拓展了用户信息规避行为的研究结构,从过程视角丰富了对于弹幕信息规避机制的理解,并为弹幕视频网站优化功能设计提供实践思路。

[Purpose/Significance]This paper explores the rules of information avoidance behavior of danmaku users in video websites,which can provide reference for improving the function design of danmaku system,enhancing the sense of user experience in multiple aspects and optimizing the environment of danmaku video websites.[Design/Methodology]The experience sampling method and postinterview method were used comprehensively to explore the key process and emotional change of danmaku users'information avoidance behavior and the potential relationship between them,and on this basis,the information avoidance process model of danmaku users was built.[Findings/Conclusion]The information avoidance behavior and emotion of danmaku users in the process of browsing danmaku consists of four stages:"attention triggering-negative dominance","evaluation&judgment-calm down","behavioral feedback-positive occupation"and"deep experience-meet confidently",and is also affected by information,perception,ability,behavior and environment.In particular,the danmaku information avoidance of users includes two behaviors:complete information avoidance and selective information avoidance,and the two behaviors have different avoidance strategies.[Originality/Value]This study expands the research structure of users'information avoidance behavior,enriches the understanding of danmaku information avoidance mechanism from the perspective of process,and provides practical ideas for optimizing the functional design of danmaku video websites.