基于心流体验的文旅服务设计研究

RESEARCH ON CULTURAL TOURISM SERVICE DESIGN BASED ON FLOW EXPERIENCE

为了提高游客在文旅体验时的体验满意度,提升文旅系统的服务能力,将心流体验引入到服务设计中,探索社会多方可提供文旅服务的设计方法,实现社会多方的价值共创。结合心流体验要素、文旅服务阶段的场景及用户行为,采用5级李克特量表设计调查问卷,通过SPSS软件,对收集的数据进行现状、相关性与回归分析,总结心流体验三要素与文旅体验满意度之间影响程度的权重。结合影响程度的优先级别,挖掘文旅服务体系的痛点,提出文旅服务体系的优化设计策略。将心流体验应用到洛阳文旅服务体系的设计实践中,探索文旅服务体系与其他领域之间结合的可能性,以期为文旅服务设计优化提供一条新的设计思路。

The heart theory of flow experience is introduced into the service design to explore the design method of cultural and tourism services that can be provided by various social parties,so as to realize the value co creation of various social parties.First,through qualitative and quantitative research,we analyzed the scene and user behavior in the cultural tourism service stage,combined with the elements of heart flow experience,and designed a questionnaire in the form of a 5-level Likert scale;through SPSS software,the status quo,correlation and regression analysis of the collected data are carried out to summarize the weight of the influence degree between the three elements of flow experience and cultural tourism experience satisfaction.Combined with the priority of the degree of influence,the author digs out the pain points of the cultural tourism service system and proposes the optimization design strategy of the cultural tourism service system.Apply flow experience to the design practice of Luoyang cultural tourism service system,explore the possibility of combining cultural tourism service system with other fields,and provide a new design idea for the optimization of cultural tourism service design.