从民国初期女性报刊图书广告看民初女性的阅读旨趣——以《香艳小品》《香艳杂志》《中华妇女界》为样本的考察

A Study on the Reading Interest of Women in the Early Republic of China from the Perspective of Women's Newspapers and Periodicals:An Investigation Using Samples from Xiangyan Essays,Xiangyan Magazine,and Chinese Women's World

民国初期,女性报刊是女性自我表达、社会参与的重要媒介,报刊上登载的图书广告重构着女性的阅读空间,是特定历史时期社会变迁的生动反映。《香艳小品》《香艳杂志》《中华妇女界》是民初具有代表性的女性报刊,文章以三种女性报刊所登载的图书广告为研究对象,从图书广告的时代背景、内容倾向、阅读人群、推广策略等多维度进行解读,在此基础上探究民初女性报刊图书广告对民初女性阅读产生的影响,以为当代图书广告的发展提供借鉴与参考。

In the early Republic of China,women's newspapers and periodicals were important media for women's self-expression and social participation,and the book advertisements published in the newspapers and periodicals reconstructed women's reading space,which was a vivid reflection of the social changes in a specific historical period.Xiangyan Essays,Xiangyan Magazine,and Chinese Women's World are representative female newspapers and periodicals in the early Republic of China.This paper takes the book advertisements published by three female newspapers and periodicals as the research object,and interprets the background,content tendency,reading population,promotion strategy and other dimensions of book advertisements.On this basis,it explores the influence of book advertisements in female newspapers and periodicals on female reading in the early Republic of China,so as to provide reference for the development of contemporary book advertisements.