基于场景塑造的住宅项目展示区一体化设计探索——以洛阳水岸华府项目为例

Integrated Design of Residential Project Display Area Based on Scene Shaping:Taking Shui’anhuafu Project in Luoyang as an Example

在住宅开发项目日益多元化、精细化背景下,其展示区逐渐从单一售楼处转变为基于场景塑造的一体化设计综合展示区,打造可感知生活美学的场所,使客户获得“所见即所得”之感。以洛阳水岸华府项目为例,通过策划定位、规划布局、空间营造、表皮细节、落地管控等方面的一体化设计实践,探索基于场景塑造的住宅项目展示区一体化设计路径,为同类项目提供参考。

Under the background of increasingly diversified and refined residential development projects,its exhibition area has gradually changed from a single sales office to an integrated design comprehensive display area based on scene shaping,creating a place that can perceive the aesthetics of life and enable customers to get a sense of“what you see is what you get”.Taking the Luoyang Shui’an Huafu Project as an example,through the integrated design practice of overall positioning,planning layout,space construction,surface details,landing control and other aspects,the integrated design path of residential project display area based on scene shaping is explored to provide references for similar projects.