固化与流动:社会性别视角下基于环球人物网100篇报道的实证研究

Stereotyping and Fluidity:An Empirical Study of 100 Reports in Global People from Gender Perspective

实现全球性别平等是联合国2030年可持续发展目标之一,而作为传递社会主流文化遗产的大众媒介,在对社会性别的建构中依然存在性别偏见、延续性别二元论等问题。文章以环球人物网中最新的100篇人物报道为研究样本,通过内容分析和话语分析,探索媒介的差异化呈现背后隐含的父权制意识形态,剖析该意识形态如何实施对男女性的“双重压迫”以及这种压迫如何外显于媒介话语。由此引入“流动性别”视角,希冀破解固化的两性关系,重塑性别多元的媒介生产体制,从而为推动性别传播公平化提供启示。

To achieve global gender equality is one of the Sustainable Development Goals of the United Nations in 2030.However,in the mass media that transmits the mainstream cultural heritage of the society,there are still problems such as gender bias and perpetuating gender dualism in the construction of social gender.This paper analyzed the contents and discourses of 100 texts of the latest character reports in the news website——globalpeople.com.cn to explore the multiple ideologies behind the differences in the current portrayal of gender,how ideology manipulates micro-power to enforce the double oppression of men and women,and how this oppression manifests itself in media discourse.In view of this,the paper introduced the perspective of gender fluidity to break down the solidified gender relations and reshape the system of gender-diverse media production,thus providing insights for the promotion of gender equity in communication.