企业数据业务的战略选择与治理目标

Strategy Selection and Governance Objective of Firm’s Data Business

开展数据业务是企业以数据为关键资源创造经济价值的新途径。企业需根据自身的资源基础和治理能力,选择数据业务战略并制定数据业务治理目标。首先,基于数据资产化视角的数据业务流程模型,识别提供者战略、转型者战略、整合者战略和促成者战略四类数据业务战略。其次,分析企业数据资源控制能力和用户需求知识水平对企业数据业务战略选择的影响。最后,剖析每类数据业务战略在实施过程中的数据质量治理和数据合规治理目标差异。为丰富企业数据业务战略、企业数据治理和数据要素市场的相关研究提供了理论依据,也为企业数据业务战略的动态调整、数据产业生态的构建和监管机构对数据业务的分类监管提供了参考。

Data business is a new way of creating economic value that is centered on data.The firm should select the strategies and set the governance objectives on data business based on its resources and governance ability.Firstly,four data business strategies,that is,supplier strategy,transformer strategy,integrator strategy,and facilitator strategy,are identified based on the data business process model.Secondly,a firm’s selection of data business strategy depends on two factors,data resource control ability and its knowledge about customers’demands.Finally,the governance objectives of these four data business strategies differ in data quality and data compliance are analyzed.The findings contribute to the literature about data business strategies,digital governance and data factor market,and meanwhile the findings are guides for adjustment of data business strategies and construction of data industrial ecosystem by firms,and for categorized regulation of data business by regulators.