产业集群视角下皮革企业自主品牌建设探讨

Construction of Independent Brand of Leather Enterprises from the Perspective of Industrial Cluster

皮革产业是我国重要的传统行业之一。在消费者需求不断升级的背景下,皮革产业自主品牌建设已成为越来越多企业关注的话题。皮革产业集群作为有利的外部环境资源,也为企业自主品牌建设提供了有力支持。本文从产业集群角度出发,结合自主品牌建设的价值及功能,以及产业集群与皮革产业品牌建设的关系,探讨皮革企业自主品牌建设中出现的问题,并提出针对性建议。

Leather industry is one of the important traditional industries in China.Under the background of escala⁃ting consumer demand,the construction of independent brands in leather industry has become a topic of concern to more and more enterprises.The leather industrial cluster,as a favourable external environmental resource,also pro⁃vides strong support for the construction of the enterprise independent brand.From the perspective of industrial clus⁃ters,this paper combined with the value and function of independent brand building,and the relationship between in⁃dustrial clusters and leather industry brand building,explored the problems arising in the construction of independent brand of leather enterprises,and then put forward targeted suggestions.