“互联网+”时代皮具企业品牌营销宣传战略与实施路径研究

Brand Marketing Strategy and Implementation Path of Leather Goods Enterprises in the Era of“Internet+”

“互联网+”时代为企业的发展及营销管理带来了极大的便利及空间。本文以皮具企业作为分析对象,分析“互联网+”时代的营销特点,探讨在“互联网+”时代下皮具企业品牌宣传营销面临的挑战,并提出“互联网+”时代皮具企业品牌营销策略,旨在满足皮具企业创新化营销需求,提升皮具企业在“互联网+”时代下的市场竞争能力。

The era of“Internet+”has brought great convenience and space for the development and marketing management of enterprises.This paper took leather goods enterprises as the analysis object,analyzed the marketing characteristics in the era of“Internet+”,discussed the challenges faced by leather goods enterprises in brand promo⁃tion and marketing in the era of“Internet+”,and put forward the brand marketing strategy of leather goods enterprises in the era of“Internet+”,hoping to meet the innovative marketing needs of leather goods enterprises and improve the market competitiveness of leather goods enterprises in the era of“Internet+”.