新媒体提升我国高校学报国际影响力:制约因素及基本策略——以收录在CSSCI的60家高校中文学报的运用状况为例

Enhancing the international influence of Chinese university journals in new media:constraints and basic strategies——Taking the application status of 60 Chinese university journals indexed in CSSCI as an example

推动以中文为载体的高校学报走向世界,既是传播中国声音的重要途径,亦为发扬中国学术的必然选择。在互联网时代,新媒体平台为此带来了全新机遇。通过对收录在2021-2022年度CSSCI的60家高校中文社科学报官方网站、微信、微博、抖音短视频等新媒体平台进行调研,结果显示此类学报在新媒体平台上的国际化定位意识、服务意识、语言模式等方面存在明显不足,国际影响力明显偏弱。我国高校中文学报应优化新媒体平台发展策略,坚定树立国际化运营意识,提高中文学报的国际化竞争和服务意识,尽可能突破语言壁垒,创新融合新旧媒体发布的内容与形式,充分发挥主办单位优势,实现数字化转型升级,才能更好地走向世界。

Promoting Chinese-language university journals to go global is not only a key aspect of disseminating the Chinese voice but also a focal challenge.In the era of the Internet,new media platforms have brought forth fresh opportunities for this mission.Through a survey of 60 CSSCI-indexed university journals’official websites and new media platforms such as WeChat,Weibo,and TikTok,the results indicate a noticeable deficiency in the international positioning awareness,service consciousness,and language modes of Chinese university journals on new media platforms.To enhance the international influence of Chinese university journals,it is imperative to optimize the development strategy of new media platforms,firmly establish an internationalized operational mindset,improve the international competition and service awareness of Chinese journals,break through language barriers as much as possible,innovate and integrate content and forms released on both new and traditional media,fully leverage the advantages of sponsoring institutions,achieve digital transformation and upgrading,and contribute to the global outreach of Chinese university journals.