互联网背景下的数字动漫版权交易研究

Research on Digital Animation Copyright Trading in the Background of Internet

在国家数字经济发展战略的指引下,互联网产业和动漫产业深度融合,从而加速了数字动漫作品的传播和消费,但与此同时也带来了易产生版权纠纷、价值评估困难等诸多问题。本文基于数字动漫产业发展存在的问题以及标准化现状,分析了数字动漫交易实施和价值评估标准的必要性,并提出了数字动漫版权交易模式和价值评估指标体系,从而为数字动漫交易领域的标准制定以及数字动漫版权交易市场的健康可持续发展提供支撑。

Under the guidance of the national digital economy development strategy,the Internet industry and the animation industry are deeply integrated,thus accelerating the dissemination and consumption of digital animation,but it also brings many problems such as copyright disputes and difficulties in value evaluation.Based on the problems existing in the development of digital animation industry and the standardization status,this paper analyzes the necessity of digital animation trading implementation and value evaluation standards,and puts forward the mode and value evaluation index system of digital animation copyright trading,so as to provide support for the development of standards for digital animation trading,as well as the healthy and sustainable development of the digital animation copyright trading market.