主题公园游客意象感知与空间结构对比研究——以河南郑州建业·华谊兄弟电影小镇为例

A Comparative Study on Tourist image Perception and Spatial Structure of Theme Park:Take Jianye Huayi Brothers'Film Town in Zhengzhou,Henan Province as an Example

主题公园是传播地方特色的窗口,游客对主题公园特色的感知需要和空间结构有效配合。文章以郑州建业·华谊兄弟电影小镇为案例地,利用空间句法对其空间结构的可辨识度进行分析,并通过访谈、问卷调研、ArcGIS空间分析等方法,探究游客的旅游目的地意象感知偏好及其空间分布特点。将电影小镇物质空间结构与游客主观意象感知进行对比研究后发现:电影小镇的旅游目的地意象与空间结构存在不匹配,空间设计之于游客使用体验存在差异。

Theme Park is a window to spread local characteristics,and tourists'perception of the characteristics of the theme park needs to effectively cooperate with the spatial structure.This paper takes Jianye Huayi Brothers'Film Town in Zhengzhou as a case study,and uses space syntax to analyze the discernability of its spatial structure.Using Interviews,questionnaires,ArcGIS spatial analysis,and other methods to explore the tourist destination image perception preference and its spatial distribution characteristics.After a comparative study on the space structure of Film Town and the tourists'subjective image perception,it is found that there is a mismatch between the tourist destination image and the spatial structure of Film Town.This paper puts forward some suggestions for Film Town to better deal with the relationship between space and tourists,and has enlightening significance for theme park landscape planning and strengthening the construction of tourism image.