乡村振兴背景下乡村旅游高质量发展的策略研究——基于SWOT分析法

Research on the Strategy of High Quality Development of Rural Tourism in Hetan Village under the Background of Rural Revitalization-Based on SWOT Analysis

为了深入探究乡村振兴背景下中卫市沙坡头区乡村旅游发展现状以及发展策略,推动沙坡头区乡村旅游业高质量发展,以何滩村为例,通过实地走访、收集数据资料,运用SWOT法,分析了何滩村的内部优劣、外部机遇与威胁,指出何滩村在发展乡村旅游过程中地理区位优势,旅游资源丰富,优势大于劣势,只要坚持谋划并落实到位,在乡村振兴战略中积极作为,就能助力沙坡头区乡村旅游业高质量发展。

In order to deeply explore the development status and development strategy of rural tourism in Shapotou District of Zhon‐gwei City under the background of rural revitalization,and promote the high-quality development of rural tourism in Shapotou Dis‐trict,taking Hetan Village as an example,through field visits to understand and collect data,SWOT analysis was used to analyze the internal advantages and disadvantages,external opportunities and threats of Hetan Village.The analysis concluded that Hetan Village has geographical advantages and abundant tourism resources in the process of developing rural tourism,and advantages outweigh dis‐advantages,opportunities outweigh threats.Actively act in the rural revitalization strategy to help Shapotou District rural tourism high quality development.