高校图书馆读者荐购影响因素研究——以常德市2所高校图书馆为例

Factors Influencing Reader Recommendations in University Libraries:A Case Study of Two University Libraries in Changde City

系统分析高校图书馆读者荐购的影响因素及其作用机制,对高校图书馆搭建全周期荐购体系和优化荐购服务具有重要指导意义,也能够使高校图书馆更有效地满足读者对资源的需求。以常德市2所高校的图书馆部分馆员及到馆读者为调研对象,通过访谈法获取读者荐购影响因素的细项指标,为设计问卷提供依据;采用问卷调查法提取影响因素高频词汇,并给予主题归类;运用文本挖掘工具、战略坐标图工具描述各影响因素的重要性与紧密性。研究结果显示:影响因素的重要性排序为荐购周期、采购原则、荐购问题、荐购政策、荐购方式、荐购动机;影响因素的内部紧密性排序为荐购政策、采购原则、荐购方式、荐购问题、荐购周期、荐购动机;影响因素的归因可分为图书馆、读者两侧。

Systematically analyzing the factors that influence reader recommendations in university libraries and their mechanisms of action is of great importance for building a full-cycle recommendation system and optimizing recommendation services in university libraries.It also enables university libraries to meet readers’resource needs more effectively.This study targets some librarians and visitors of two university libraries in Changde City.Through interviews,detailed indicators of factors influencing reader recommendations were obtained to provide a basis for designing questionnaires.The questionnaire survey method was used to extract high-frequency words of influencing factors and to categorize them by themes;text mining and strategic coordinate graph tools were used to describe the importance and closeness of each influencing factor.The research results show that the importance of the influencing factors,in descending order,is as follows:recommendation cycle,acquisition principles,recommendation issues,recommendation policies,recommendation methods,recommendation motivations.The internal closeness of influencing factors is ranked in descending order as recommendation policies,acquisition principles,recommendation methods,recommendation issues,recommendation cycle,recommendation motivations.The attribution of influencing factors can be divided into two sides:the library and the readers.