数字化背景下博物馆文物传播的创新与发展

Innovation and Development of Museum Cultural Relics Communication in the Digital Background

数字化为博物馆文物传播的创新与发展提供了新动力。该文在系统梳理我国博物馆文物传播“以物为本”“线上线下”“数字化转型”三大阶段实践历程的基础上,剖析数字化对博物馆文物传播模式、传播主体、传播内容、传播功能的具体影响。发现数字化背景下博物馆的文物传播存在复合型人才偏少、数字化转型资金使用效率过低、数字化建设物力支撑不足等内部阻碍,以及欠发达地区数字化技术运用不足、文物传播受众偏好差异大等外部阻碍,并据此提出针对性发展路径,即内培外引、市场驱动、上下联动、受众导向等,以此提升博物馆文物传播效率,更好地担负起增强人民群众文化自信的使命。

Digitization has provided new impetus for the innovation and development of museum cultural relics dissemination.On the basis of a systematic review of the three stages of practice in the dissemination of museum cultural relics in China:"object oriented","online and offline",and"digital transformation",this article analyzes the specific impact of digitization on the dissemination mode,dissemination subject,dissemination content,and dissemination function of museum cultural relics.It is found that there are internal obstacles in the dissemination of cultural relics in museums under the background of digitalization,such as a shortage of composite talents,low efficiency of digital transformation fund utilization,insufficient material support for digital construction,as well as external obstacles such as insufficient application of digital technology in underdeveloped areas and large differences in audience preferences for cultural relics dissemination.Based on this,targeted development paths are proposed,including internal training and external attraction,market driven,up and down linkage,audience orientation,etc.,in order to improve the efficiency of museum cultural relics dissemination and complete its mission in enhancing cultural confidence.