以学科竞赛促进商科大学生能力培养--四届浙江省大学生经济管理案例竞赛一等奖作品分析

Promoting the Ability Cultivation of Business College Students through Subject Competitions——Analysis of First Prize Works in the Fourth Zhejiang Province College Student Economic Management Case Competition

在深入实施创新驱动发展的战略背景下,商科大学生作为“双创”的生力军,学科竞赛的开展对于提升他们创新创业能力、增强创新活力具有重要意义。本文以浙江省大学生经济管理案例竞赛2018—2021年间120篇一等奖作品为研究对象,通过文本和共词分析,探讨获奖高校、案例企业、研究主体和研究理论的分布情况,总结竞赛现状及发展趋势,并从院校支持、案例选题、学生培养等角度提出建议与启示。

In the context of deeply implementing the strategy of innovation driven development,business college students,as the main force of“double innovation”,the development of subject competitions is of great significance for enhancing their innovation and entrepreneurship abilities and enhancing innovation vitality.This article takes 120 first prize works from the Zhejiang Province College Student Economic Management Case Competition from 2018 to 2021 as the research object.Through text and co word analysis,it explores the distribution of award-winning universities,case enterprises,research subjects,and research theories,summarizes the current situation and development trends of the competition,and puts forward suggestions and inspirations from the perspectives of college support,case selection,and student training.