打造海洋文化品牌的价值意蕴与行动路向——以江苏盐城为例

Value Implication and Practical Approach of Building Marine Culture Brand:A Case Study of Yancheng City

海洋文化作为中华文明的有机组成部分,是建设海洋强国、推进海洋生态文明建设和构建海洋命运共同体的精神动能。因地制宜打造新型海洋文化品牌,对实现海洋文化传统价值意蕴与新时代海洋发展理念的有机衔接,构建世界海洋发展新范式和海洋文明新形态具有重要意义。以东部沿海城市盐城为例开展本土范式研究,从打造海洋文化品牌的价值意蕴出发,探索以打造海洋文化品牌推动海洋文明建设的实施路径。坚持政府引导,完善推进机制;盘活文化资源,繁荣文创市场;推动“滨海文旅+”产业,拓展传播格局;强化数字赋能,促进文化推广。

As an integral part of Chinese civilization,marine culture provides the spiritual momentum for building a marine country,developing marine ecological civilization and building a marine community with a shared future.It is of great significance to build a new marine culture brand based on local conditions,which can help us realize the organic combination of the value of traditional marine culture and the concept of marine development in the New Era,and build a new paradigm of world marine development and a new form of marine civilization.The researchers made a case study on the local development paradigm of Yancheng,a coastal city in east China,in order to explore the value implication of building marine cultural brand,and the practical approach of marine civilization construction.We should follow the government guidance,improve the development mechanism;utilize cultural resources and make the cultural and creative market prosper;promote “coastal cultural tourism+” industry,expand the communication pattern;strengthen digital empowerment and accelerate cultural promotion.