乡村振兴背景下山东莱州草编的现代应用及活态传承

The Modern Application and Live Transmission of Straw Weaving in Laizhou of Shandong Province under the Background of Rural Revitalization

山东莱州草编工艺诞生于民间,是民间艺术文化中的瑰宝。草编工艺因独特的生产方式、手工技术及背后折射出的人文精神,凸显出独特的艺术魅力和文化关怀,并以独有的文化价值、实用价值、装饰价值受到人们青睐。但当前莱州草编面临着产品缺乏文化底蕴、草编技艺传承出现断层、草编产品营销传播受限等发展困境,影响着莱州草编的活态传承保护及草编产业发展。鉴于此,在乡村振兴的背景下,将草编工艺进行再创新和再设计,深入挖掘其文化底蕴,重点培养草编传承人,以数字化技术拓宽宣传营销渠道,可以有效提升草编产品的文化内涵,增强现代设计力量,促使草编文化重新焕发活力,助力乡村振兴。

The straw weaving craft in Laizhou,Shandong was born in the folk and isa treasure in folk art and culture.Due to the unique production methods,handicraft techniques,and humanistic spirit reflected in the straw weaving process,it highlights its unique artistic charm and cultural care,and is favored by people for its unique cultural value,practical value,and decorative value.However,the current development difficulties faced by Laizhoustraw weaving include a lack of cultural heritage in its products,gaps in the inheritance of straw weaving skills,and limited marketing and dissemination of Straw Weaving products,which are affecting the livetransmission and protection of Laizhoustraw weaving and the development of the straw weaving industry.In view of this,in the context of rural revitalization,it is necessary to innovate and redesign the straw weaving process,deeply tap into its cultural heritage,focus on cultivating straw weaving inheritors,use digital technology to expand publicity and marketing channels,effectively enhance the cultural connotation of straw weaving products,enhance modern design power,promote the revitalization of straw weaving culture,and help rural revitalization.