文化IP在郑州地铁文创产品设计中的应用探索

Application of Cultural IP in the Design of Cultural and Creative Products of Zhengzhou Metro

本文通过对文化IP以及文创产品设计的研究,运用案例分析方法对目标进行研究论证。以郑州地铁为文化元素,设计出具有代表性的城市地铁IP形象。探索郑州地铁文创产品和文化IP结合的可行性及应用价值,为文化IP在文创产品的应用中提供相应的理论支撑和实践应用。

Through the research of cultural IP and cultural and creative product design,this paper uses case analysis method to study and demonstrate the target.Taking Zhengzhou subway as cultural element,this paper designs a representative IP image of the city subway.Explore the feasibility and application value of the combination of cultural and creative products and cultural IP in Zhengzhou Metro,and provide corresponding theoretical support and practical application of cultural IP in the application of cultural and creative products.