从网络主播的形象设计看色彩设计的情感传递

Emotional Transmission of Color Design from the Perspective of Image Design of Online Anchors

本文从网络主播形象设计的色彩设计入手,从个人形象设计中色彩的形象信息、情感信息、审美信息3个方面阐述网络主播形象设计中色彩设计的情感传递。准确地分析判断设计对象气质形象的特征,恰当巧妙地运用色彩的信息传达,充分发挥色彩的各种作用,注重色彩的情感表达、形象塑造以及审美法则等要素,平衡各要素之间的关系,才能创造出完美、和谐、生动且富有个性的个人形象。

This article starts with the color design of online anchor image design,and elaborates on the emotional transmission of color design in online anchor image design from three aspects:image information,emotional information,and aesthetic information of color in personal image design.Accurate analysis and judgment of the characteristics of the temperament and image of the design object,appropriate and clever use of color information transmission,full play to the various functions of color,pay attention to emotional expression,image shaping,and aesthetic principles of color,balance the relationships between various elements,in order to create a perfect,harmonious,vivid,and personalized personal image.