经济低迷时期视域下的文化艺术消费——基于个体消费者的分析

Cultural and Artistic Consumption from the Perspective of Economic Downturn--Analysis based on Individual Consumers

在经济低迷时期,文化艺术界既面临机遇也面临挑战。虽然线上文化和创意产业需求增长,但文化艺术产业将是受影响最大且复苏最慢的行业。除了短期财政支持,学术界和从业者需要共同思考文化艺术消费和未来发展。本文强调文化艺术在经济发展中的主要挑战,特别是在经济低迷背景下,传统线下文化艺术产品消费模式受到影响。为此从以下方向进行研究:消费者文化行为数据收集、消费者与数字化体验、消费者对艺术文化的参与度和忠诚度、消费者幸福感。

During economic downturns,the cultural and artistic community faces both opportunities and challenges.Although the demand for online cultural and creative industries is growing,the cultural and arts industry will be the most affected and slowest to recover.In addition to short-term financial support,the academic community and practitioners need to jointly consider cultural and artistic consumption and future development.This article emphasizes the main challenges of cultural and artistic development in the economy,especially in the context of economic downturn,where traditional offline consumption patterns of cultural and artistic products are affected.To this end,research will be conducted in the following directions:consumer cultural behavior data collection,consumer and digital experience,consumer participation and loyalty to art and culture,and consumer happiness.