基于符号学理论的校园可视化设计研究

Research on Campus Visual Design based on Semiotics Theory

物联网、计算机科学、数字孪生等高新技术的发展推动着高校管理智能化水平的提高。校园可视化技术不仅是智慧校园系统的主要视觉表现形式,更是解决用户实际需求和复杂信息间矛盾的有效手段。20世纪盛行的符号学为计算机可视化研究与发展提供了理论指引,视觉符号也是可视化视觉呈现的载体,当前从符号学角度出发的可视化设计研究相对较少,相关的理论体系仍处在探索阶段。文章主要采取的研究方法为文献研究法与案例分析法,首先对数据可视化和符号学理论进行概述,对可视化中的符号表现进行研究分析,之后论述了校园可视化的相关特征,最后基于符号学理论,从符号类型、文化性、语境、交互性等多方面总结了针对校园可视化项目进行视觉设计的相关经验与原则。

The development of high and new technologies such as Internet of Things,computer science and digital twin promote the improvement of intelligent management level in colleges and universities.Campus visualization technology is not only the main visual expression form of smart campus system,but also an effective means to solve the contradiction between the actual needs of users and complex information.The prevailing semiotics in the 20th century provides theoretical guidance for the research and development of computer visualization,and visual symbols are also the carriers of visual presentation.At present,there are relatively few researches on visual design from the perspective of semiotics,and the relevant theoretical system is still in the stage of exploration.The main research methods of this paper are literature research method and case analysis method.Firstly,data visualization and semiotic theory are summarized,and symbolic performance in visualization is studied and analyzed.Then,relevant features of campus visualization are discussed.From the aspects of symbol type,culture,context and interactivity,this paper summarizes the relevant experience and principles of visual design for campus visual projects.