高质量发展背景下原创绘本出版的问题瓶颈与提升路径研究

A Study on the Bottlenecks and Improvement Paths of Original Picture Book Publishing in the Context of High-Quality Development

高质量发展背景下,中国原创绘本出版面临的问题瓶颈主要体现在对外版依赖严重、在绘画上多沿袭西方、出版形态单一、对先进出版技术应用不够等方面。为此,在提升策略上须深化绘本出版的重要性认知,加强前端策划与设计,充分借助新型出版技术手段实现当下绘本出版形态的新升级,以优质内容引领原创绘本出版新风潮,加强对原创绘本的研发实现新突破,系统培养绘本出版专业化人才,为绘本出版高质量发展保驾护航。

In the context of high-quality development, the challenges faced by original Chinese picture book publishing are primarily characterized by heavy reliance on foreign editions, a tendency to heavily draw from Western styles in illustrations, a lack of diversity in publishing formats, and inadequate utilization of advanced publishing technologies. To address these issues, it is essential to deepen the understanding of the importance of picture book publishing, strengthen front-end planning and design, fully leverage new publishing technologies to achieve a new upgrade in the current format of picture book publishing, lead a new trend of original picture book publishing with high-quality content, enhance research and development efforts for original picture books to achieve breakthroughs, and systematically cultivate professionals in picture book publishing to support the high-quality development of the industry.