基于医-文交叉多学科合作模式公立医院新媒体健康科普实践与探索

Practice and exploration of new media health science popularization in university affiliated hospitals based on the interdisciplinary cooperation model of medical and cultural affairs

公立医院承担着保障人民健康以及引导人民健康生活的责任,新媒体是公立医院健康科普的主阵地。兰大一院健康与慢病防治科普基地在科普工作中建立了医-文多学科团队合作模式,主要依托微信公众号开展健康知识的普及与辟谣。本文根据微信公众号“严选好科普”的科普实践,探讨医-文交叉多学科合作模式下健康科普工作的经验。

Public hospitals bear the responsibility of ensuring people’s health and promoting their healthy lives.New media have emerged as a pivotal platform for health science popularization in public hospitals.Under these contexts,the Science Popularization Base for Health and Chronic Disease Prevention of the First Hospital of Lanzhou University established a multidisciplinary team model for science popularization,mainly relying on the WeChat official account to disseminate health knowledge and dispel rumors.This article explored the experiences and practices of health science popularization under this model,focusing on the“meticulous selection for science popularization”strategy employed on their WeChat official account.