中国老年题材网络剧的老年群体媒介形象新构

A New Construction of Media Image of Elderly Groups in Chinese Elderly-themed Online Dramas

随着中国式现代化进程的推进,增进民生福祉和追求品质生活愈发成为大众的普遍诉求,老年群体以自身力量消解着刻板印象并迎接美好生活。面对日益增长的老龄人口数量,一批优秀的老年题材网络剧不仅呈现出老年群体时尚潮流、青春活力、老有所乐的积极养老状态,更展现出老年群体在群体互助和社会担当中获得自我效能的积极一面。老年群体的媒介形象逐渐从传统电视剧中蛮横顽固、年老体弱、失能失智的负面形象,转变为寻找自我精神力量和生命价值的正面形象,不断建构着老年群体的话语体系。这是老年群体主体意识的复归、大众传媒的消费想象和社会主流意识形态合力建构出的媒介形象,不仅对于激发老龄社会活力具有重要意义,更满足了青年观众对自由生活的向往和老年生活的憧憬,缓解了青年群体高强度压力下的精神焦虑,不断推动着老年群体高质量生存与中国式现代化同步发展。

As China's modernization process advances,improving people's well-being and pursuing a quality life are becoming common demands of the public,when the elderly group is dissolving people's stereotypes and embracing a better life with their own strength.In the face of the growing number of elderly people,a number of excellent internet dramas on the subject of the elderly not only present the positive state of the elderly in terms of fashion,youthfulness,and joyfulness,but also show that the elderly have gained self-efficacy in group mutual interaction and social responsibility.The media image of the elderly has gradually changed from the negative image of the traditional TV dramas,which is characterized by stubbornness,old,frailty and disability,to the positive image of the elderly,who are searching for their own spiritual strength and value of life,in a way of continuously constructing the discourse system of the elderly.This is a media image constructed by the combination of the return of the subjec-tive consciousness of the elderly group,the consumer imagination of the mass media,and the mainstream ideology of the society.This is not only of great significance in stimulating the vitality of the aging society,but also satisfying young audience's desire for a free life and their longing for the old age life,which not only relieves the mental anxiety of the young group who are under the pres-sure of high intensity,but also continuously promotes the high-quality survival of the elderly group along with the Chinese modern-ization synchronously.