基于网络文本分析的黄山民宿游客感知研究

On the tourist perception of homestay inns in Huangshan based on Web Text Analysis

以黄山市域内的民宿为研究对象,采用内容分析法,从游客感知的角度研究黄山民宿的发展情况。结果表明:游客对黄山民宿的感知主要集中在硬件设施、软件服务、周边环境、价格感知和情感体验五个方面。游客倾向于选择旅游资源禀赋较好区域的民宿,黄山民宿区域发展不平衡;游客对黄山民宿的整体评价是偏向积极情绪的,消极情绪主要集中在房间隔音差,空调效果不佳,产品价位高等方面;游客认为黄山民宿是有知名度,徽文化特色,适合自驾游、亲子游的。

This paper studies the development of homestay inns in Huangshan from the perspective of tourists'perception by using the content analysis method.The results show that tourists'perception of homestay inns in Huangshan mainly focuses on five aspects:hardware facilities,software services,surrounding environment,price perception and emotional experience.Tourists tend to choose home stay in areas with better tourism resources,and the development of homestay inns in Huangshan is unbalanced;The overall evaluation of homestay inns in Huangshan is biased towards positive emotions.The negative emotions mainly focus on the poor sound insulation of rooms,poor air conditioning effect and high product prices;Tourists believe that homestay inns in Huangshan is famous,with Anhui cultural characteristics,and suitable for self-driving and parent-child travel.