知识获取类平台用户使用意愿影响因素设计研究

Research on the Design of Factors Influencing Users'Willingness to Use Knowledge Acquisition Platforms

目的在移动互联网高速发展的背景下,了解用户使用知识获取类平台意愿的影响因素,为平台的设计和服务提供参考。方法通过用户调研、因子分析和线性回归分析,发放问卷450份,确定影响用户使用知识获取平台的具体因素,并分析以上要素和用户使用意愿之间的影响关系,以及各因素间的内在关联程度。结果因子分析显示,影响用户使用知识获取类平台的主要因素是社交互动、功能质量、有用性和安抚性,其中社交互动是影响用户使用意愿的最重要因素,接着依次为功能质量、安抚性和有用性。多元线性回归分析显示,社交互动和功能质量是影响安抚性的直接因素且社交互动对功能质量产生影响。有用性在促进社交互动的同时受到功能质量的影响。结论知识获取平台在开发设计时应着重增强用户间的交流互动、提供完善的产品功能、聚集优质资源并提供针对性内容以缓解用户的知识焦虑,最终提升用户对平台的使用意愿。

The work aims to understand the influencing factors of users'willingness to use knowledge acquisition platforms,and provide reference for platform design and services in the context of the rapid development of the mobile Internet.Through user research,factor analysis and linear regression analysis,450 questionnaires were distributed to determine the specific factors affecting users'use of the knowledge acquisition platform,and to analyze the influence relationship between the above factors and users'willingness to use,as well as the degree of internal correlation between factors.Factor analysis showed that the main factors affecting users'use of knowledge acquisition platforms were social interaction,functional quality,usefulness,and comfort,among which social interaction was the most important factor affecting users'willingness to use,followed by functional quality,comfort,and usefulness.Multiple linear regression analysis showed that social interaction and functional quality were the direct factors affecting appeasement and social interaction had an impact on functional quality,usefulness was affected by functional quality while promoting social in-teraction.In conclusion,the development and design of knowledge acquisition platforms should focus on enhancing the communication and interaction between users,provide complete product functions,gather high-quality resources and provide targeted content to alleviate users'knowledge anxiety,and ultimately increase users'willingness to use the plat-form.