大数据在烟草企业经营管理中的应用

Application of Big Data in Tobacco Enterprise Business Management

当前已进入高速发展的数字时代,数字化对企业的经营管理产生了重大的影响,如何抓住大数据的发展机遇,提高企业经营管理水平,已经成为当前亟待解决的课题.结合当前大数据环境,分析了烟草企业信息发展现状,并以Z市烟草公司为例,探讨了大数据在烟草企业经营管理中的应用.

Currently,we have entered the high-speed development of the digital era,digitalisation has had a significant impact on the business management of enterprises,how to seize the opportunity of the development of big data to improve the level of business management has become a current issue that needs to be resolved.Combined with the current big data environment,the current situation of tobacco enterprise information development is analysed,and the application of big data in the operation and management of tobacco enterprises is discussed as an example of Z City Tobacco Company.