世界视频化:基于Sora的媒介认知与实践转向

World Videoization:Media Cognition and Practice Turn Based on Sora

作为人工智能技术的最新阶段与全息形态,Sora通过计算拟真与线性生成的技术机理、专业镜头与感官主义的内容表征、无限输出与随机变量的智能属性,正在生成一个AI视频世界。与前视频化阶段相比:Sora的超级劳动能力意味着其不再是绝对意义上的技术客体;Sora视频呈现的内容不再是真实世界的直接映射与依据;Sora建构的视频世界与以“真实”作为基底的人类社会既形成相互补充、干预的关系,也带来观念对抗和认知负荷,由此引发了主体、客体和本体3个层面的媒介认知的转向。为防止真实世界和人类自身被完全统摄入虚拟化进程之中,建立认知是第一步,更关键的是行动。人们需通过视觉实践消解认知困扰,利用虚拟经验再造现实世界和运用情感力量彰显人类的主体性,在生活世界中做一个富有情感和意志坚定的行动者,合理扩大人类不能被替代之缝隙。

As the latest stage and holographic form of artificial intelligence technology,Sora,through the technical mechanisms of computational verisimilitude and linear generation,content representation of professional cinematography and sensualism,and the intelligent attributes of infinite output and random variables,is creating an AI Video World.Compared with the previous videoization stage:Sora's super labor capacity means that it is no longer an absolute technological object;the content presented by Sora videos is no longer a direct mapping and basis of the real world;the video world constructed by Sora forms a complementary and intervening relationship with the"real"as the base of human society,but also brings conceptual confrontation and cognitive load,thus triggering a shift in media cognition at the levels of subject,object,and ontology.To prevent the real world and humanity itself from being completely conscripted into the process of virtualization,establishing cognition is the first step,but more crucial is the practice.People need to dissolve cognitive troubles through visual practice,use virtual experiences to reconstruct the real world and use emotional power to highlight human subjectivity,to be an actor with rich emotions and firm will in the living world,and rationally expand the gap that cannot be replaced by humans.