弹幕助力人文图书馆建造——以《国家宝藏》第三季为例

Danmaku Helps the Construction of Humanistic Library——Taking the 3rd season of"National Treasure"as an example

[目的/意义]在文化认同理论下对弹幕内容进行分类,揭示人文视频用户展现出的各种类型的民族文化的认同程度,认同的类型,将文化认同理论结合人文视频弹幕用户的行为特征及规律为未来人文图书馆改进提出建议,以此来增强人文图书馆用户的文化认同感增进用户的文化自信。[方法/过程]为研究人文视频弹幕用户在人文视频中展现的交互行为的特征,并在文化认同的视域下分析弹幕内容,选取bilibili网站《国家宝藏》第三季的弹幕信息资源作为样本,利用Python技术对弹幕数据进行挖掘,利用SPSS软件对数据进行分析,综结人文类视频弹幕用户的行为规律,同时结合文化认同理论对弹幕进行人工编码针对研究空白提出四个研究问题。[结果/结论]研究结果表明弹幕用户在发送时间和发送相对位置上呈现出一定的规律,同时弹幕用户的弹幕交互行为受到视频内容、期数、视频长度的影响,对弹幕内容的研究结果证实了人文视频对文化领域是有积极影响的,所以通过结合人文视频弹幕用户的行为规律去提升人文视频的质量,促进人文图书馆的发展在文化领域是有正向意义的。

[Purpose/Significance]This paper classifies the content of Danmaku under the theory of cultural identity,reveals the degree and types of identification of various types of national culture displayed by human video users,and puts forward suggestions for the improvement of humanistic library in the future by combining the theory of cultural identity with the behavioral characteristics and rules of human video Danmaku users,so as to enhance the cultural identity of the users and their cultural confidence.[Method/Process]In order to study the characteristics of interactive behaviors displayed by humanistic video Danmaku users in humanistic videos,and analyze the content from the perspective of cultural identity,the Danmaku information resources of the third season of"National Treasure"on the Bilibili website were selected as samples,and the data were mined by using Python technology and analyzed by the SPSS software,and the behavior rules of humanistic video Danmaku users were summarized.At the same time,combining with the theory of cultural identity,the paper puts forward four research questions in view of the blank of research.[Result/Conclusion]The results show that there is a certain regularity in the transmission time and the relative position of the transmission,and the interaction behavior of the users is affected by the content,duration and length of the video,the results of the research on the Danmaku content confirm that the humanistic video has a positive impact on the cultural field,so the quality of the humanistic video can be improved by combining the behavior rules of the Danmaku users,it is of positive significance to promote the development of humanistic library in the cultural field.