农村居民健康信息分享行为影响因素研究

Study of factors influencing rural residents’health information sharing behavior

文章以TAM模型为基础构建了农村居民健康信息分享行为影响因素模型,借助结构方程模型验证了模型的有效性,并对问卷结果展开实证分析,根据结果提出降低虚假健康信息造成的危害应当要重点保障健康信息的质量,完善农村的信息基础设施建设,加强农村居民个人信息安全的监管,营造良好的社会影响,加强对农村居民的数字素养教育。

This paper based on the TAM model to build the rural residents health information sharing behavior influencing factors model,verify the effectiveness of the model,and the questionnaire results,according to the results to reduce the harm of false health information should focus on ensuring the quality of health information,improve the rural information infrastructure construction,strengthen the supervision of rural residents personal information security,create a good social influence,strengthen the digital literacy education of rural residents.