湛江红树林生态产品价值的游客感知与补偿意愿研究

A Study on Tourist Perception and Compensation Intention of the Value of Mangrove Ecological Products in Zhanjiang

近年来,湛江积极打造“红树林之城”,并探索生态保护、旅游发展等多重背景下的红树林生态产品价值实现机制,然而现有研究对游客感知与补偿视角下的红树林生态产品价值关注仍存在着不足。本研究以湛江红树林为研究对象,设计了一份调查问卷,基于游客主体视角获取489份问卷样本,以此分析湛江红树林生态产品价值的游客感知评价状况,并利用多元线性回归方法,进一步探讨生态产品价值感知的游客补偿意愿及其影响关系,研究发现:(1)湛江红树林生态产品价值的游客总体感知度相对较低,不同类型红树林生态产品价值感知评价从高到低依次为调节类、文化类、供给类;(2)游客生态补偿意愿相对较强,年龄、学历、职业、收入和游玩次数对补偿意愿存在显著影响,性别与来源地则无显著影响;(3)文化类生态产品价值感知、地方依恋情感对游客补偿意愿有着显著的正向影响,而调节类、供给类生态产品价值感知、积极心理情绪则对游客补偿意愿不存在显著影响关系。

In recent years,Zhanjiang has actively built a"city of mangroves"and explored the value realization mechanism of mangrove ecological products under multiple backgrounds such as ecological protection and tourism development.However,existing research has paid insufficient attention to the value of mangrove ecological products from the perspective of tourist perception and compensation.This study takes the mangrove forests in Zhanjiang as the research object,obtains 489 questionnaire samples from the perspective of tourists as the main body,scientifically analyzes the tourist perception and evaluation status of the ecological product value of mangrove forests in Zhanjiang,and further explores the tourist compensation willingness and its impact relationship of ecological product value perception using multiple linear regression method.The study found that:(1)the overall perception of tourist perception of the ecological product value of mangrove forests in Zhanjiang is relatively low,and the perceived evaluation of diff erent types of mangrove ecological products from high to low is in the order of regulation,culture,and supply;(2)tourists have a relatively strong willingness to ecological compensation,with age,education level,occupation,income,and the number of visits having a significant impact on compensation willingness,while gender and place of origin have no significant impact on compensation willingness;(3)the perceived value of cultural ecological products and local attachment have a significant positive impact on tourist compensation willingness,while the perceived value of regulatory and supply ecological products and positive psychological emotions do not have a significant impact on tourist compensation willingness.